In this case no research was required at all. As soon as I was given the brief I had an idea in my head. You may or may not know that I'm a bit of a board game fan.
That's why, I just knew that for advertising a board games event photographs of board game pieces or meeples would appeal to the target audience as well as be bright and colourful to stand out.
So I had a fun little afternoon in my studio photographing all sorts of board games and their meeples. The meeples from Carcassone, a popular euro game, stood out as clear winners. They gave me all the classic board game colours then I added in some hex shapes from board games like Settlers of Catan et voila!
So if you're around Stirling on the 9th of November pop into Common Ground Games, play some games and learn about social sciences. (http://www.stir.ac.uk/social-science/news/games/)